Sud was started with the very simple idea of making a single classical wardrobe for women and men. there’s no reason a woman shouldn’t wear a perfect tailored jacket, nor a man take a high rise trouser. proportion doesn’t recognise gender, and a beautiful garment is just that - it shouldn’t be for one or the other.

we will seek in each capsule to present what we consider to be the perfect version of a garment - in fundamentally the same model for women and men: the same fabrics, the same elements of design, the same care and integrity of workmanship.

the clothing is derived from (and crafted in) the south, or sud in italian (and, indeed, french) - elegant but soft, easy-wearing, a little crumpled. it is a sigh for the piazza and the evening promenade. BUT IT IS THE SOUTH FILTERED THROUGH THE NORTH; INFLECTED BY A SOBER NORTHERN SENSIBILITY THAT SURROUNDS US IN BELGIUM (WHERE SUD IS BASED). We make our places, after all - but thereafter they make us.

for all enquiries, please contact info@sudclothiers.com